Exam text content

TTA-52020 B2B-Markkinointi - 08.09.2016

Exam text content

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Original exam

 

B2B-markkinointi tentti 08.09.2016

YK SO KIA) HA.

Esseet

Epäsuora markkinointi, milloin parempi?

Vihjeen (lead) ja tiedustelun (inguiry) ero?

Ostotilanteet (3kpl)

Mitkä ovat markkinastrategian 3 kysymystä? Selitä lyhyesti.
Mitä tekee arvo-myyjä (value merchant)?
Markkinatutkimus, 4 alakohtaa? (market sensing)

Tärkeimmät B2B-prosessit (annettu: Jälleenmyyjien ylläpito). 3kpl, nimeä ja selitä.
Value assessment methods. Nimeä ja selitä.

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